THE ECLIPSE STARTS ON
This summer, all across America, a once in a lifetime event will take place. For a few rare minutes, day will become night.
It will be our chance to participate in something extraordinary, to look up and to step into the shadow.View more info about the total solar eclipse general events
CYT and Excelsior teams had great meetings in several cities throughout the country to present the Frontera Eclipse program, materials, 360° video and our partners in each state were very enthusiast about the new project!
Creativity was not a challenge, some amazing kick offs have been held all along the country and there are much more coming!
The Total Solar Eclipse is a huge event coming to the U.S. in August, 2017. The last one was in 1991!
It is the perfect story for activations and social media: short, event-centered, countdown effect.
To celebrate with our consumers this extraordinary event, we will run a contest through the social networks to give away 10 VIP Eclipse parties with Frontera After Dark.